the-squeeze

Why Cold Pressed Juice

December 04, 2013 1

Hi, I'm Lisa, The Squeeze's Health and Marketing Pioneer, officially. I'm fascinated by information about nutrition, how to eat better and cleanse. I came Cold Pressed Juice in my life because I don't eat the healthiest food all of the time so I'm interested in finding out how to flush out years of toxins and waste that we all have built up. When I started juicing, I was looking for ways to find a balance that helps my body run like the machine it was meant to be and still enjoy my favorite treats now and then. In 2007, this search led me to a rabbit hole of a website that outlined Juicing for Health. It was a rabbit hole because it had links within pages that lead to different pages that you couldn’t find any other way. And each page was just as long and informative as the last, with even more hidden links. Clearly this was the work of a knowledgeable but slightly obsessive person. I spent days learning about the benefits of juice and Alkaline foods, probiotics, built up mucus, how to cleanse (from juice cleanses to salt water cleanses) and much more. It was eye opening, and for someone who was interested in nutrition, food, and living a more healthful life, I was excited to put this new knowledge into action. Then I read both sides of the story, those who believed that juice cleanses work and those who thought it was just a trend and they were actually harmful. I wanted to try it for myself. I started making juice with my new Omega J8005, a single-gear commercial masticating juicer. After a series of awful concoctions involving cranberries and beets (separately, that actually sounds like they might be good together) I discovered I like pineapple with my greens and other recipes. I did a three-day juice cleanse and had more energy, felt light and lost weight. I was hooked. But at the time, I thought the only thing out there was “fresh” juice made on the spot. I made my first visit to a proper juice place, Liquiteria, a couple years later. I noticed the bottled juices in the refrigerator and asked a guy behind the counter. He explained that these cold pressed juices are pre-made and bottled. They are usually made with the Norwalk juicer, as opposed to a centrifugal juicer or some other kind of juicer that makes "fresh" made-to-order juice. The difference between these juices and juicers is huge! The cold pressed juices made on the Norwalk are made in a two-step process. First, you shred the vegetables and fruits into a pulp, and put the pulp into a porous cloth. Next, you set the cloth under a hydraulic press that applies thousands of pounds of pressure to extract every last bit of juice out of the pulp. The results yield more vitamins, minerals, enzymes and a more smooth tasting juice. The gentle pressing action allows for little to no air to be introduced into the juice causing less oxidation. This means that each bottle can be kept in a sealed, refrigerated container for up to 3 days with little loss of taste, nutrients, or color. This is in contrast to “fresh” juices made on centrifugal juicers that can only hold nutritional value for about an hour. I bought a cold pressed juice and the taste sold me, but to be honest, I was already convinced based on the description. Who doesn’t want more vitamins, minerals and enzymes? After that, I made it my mission and my hobby to search out and compare the various cold pressed juices across the city. When I finally tried The Squeeze in 2012, I knew I found something special. I loved their juices because they are well balanced and there are options for every appetite. Then I started getting into The Squeeze's comfort foods! But that's a story for another blog. Juice on! Blogger: Lisa Albaugh The Squeezes Health and Marketing Pioneer Living the journey of flexitarian moving towards a more vegan and raw lifestyle, for myself and for the planet.



Leave a comment

Please note, comments must be approved before they are published